// CLIENT CASES

We are very proud of our clients. With several long relationships we are on a exciting journey to transfer, develop and push their marketing efforts and businesses. Here you can see examples of our latest work.
 

// MIX MEGAPOL – BAUER Media

CLIENT // Mix Megapol is Swedens most listened to commercial radio station. With a popular morning show running weekdays from 6-10am in Stockholm (Gry Forssell med Vänner) and a different show in Göteborg (Morrongänget) both teams have captured the listeners in the morning for more than 20 years.
PROJECT // This case above is a complete re-branding of Mix Megapol. For the past 10 years we have worked with creating new logos and visuals for all media-platforms. Weekly we develop new campaign activities on web, SoMe, SMS, print, outdoor etc.

// MIX MEGAPOL – BAUER Media

CLIENT // Mix Megapol is Swedens most listened to commercial radio station. With a popular morning show running weekdays from 6-10am in Stockholm (Gry Forssell med Vänner) and a different show in Göteborg (Morrongänget) both teams have captured the listeners in the morning for more than 20 years.
PROJECT // This case above is a complete re-branding of Mix Megapol. For the past 10 years we have worked with creating new logos and visuals for all media-platforms. Weekly we develop new campaign activities on web, SoMe, SMS, print, outdoor etc.

// GARAGE CPH – Brand identity + webshop

CLIENT // GARAGE cph is an online shop + instore shop clothing concept. It is a luxury outlet where the owner Katrine buys last year collections from well know Danish and international designers/brands. All being sold at 40-70% discount.
PROJECT // addLemon was working with this project from the very beginning. Finding the name, logo, domaine-names, creating the visual design used online and instore. We are helping with creating new sub-brands again and again. See: garagecph.com

// GARAGE CPH – Brand identity + webshop

CLIENT // GARAGE cph is an online shop + instore shop clothing concept. It is a luxury outlet where the owner Katrine buys last year collections from well know Danish and international designers/brands. All being sold at 40-70% discount.
PROJECT // addLemon was working with this project from the very beginning. Finding the name, logo, domaine-names, creating the visual design used online and instore. We are helping with creating new sub-brands again and again. See: garagecph.com

// ROCKKLASSIKER – radiostation identity

CLIENT // Rockklassiker is part of the largest commercial radio-network BAUER Media. With well-known hosts (musicians) this station has the most listeners of any rock-broadcaster in Sweden.
PROJECT // the last 10 years we have worked with creating Rockklassiker-logos, building their brand-identity and creating visuals for all media-platforms. Bi-monthly we develop new branding- and commercial activities for Rockklassiker on web, SoMe, SMS, print, outdoor etc.

// ROCKKLASSIKER – radiostation identity

CLIENT // Rockklassiker is part of the largest commercial radio-network BAUER Media. With well-known hosts (musicians) this station has the most listeners of any rock-broadcaster in Sweden.
PROJECT // the last 10 years we have worked with creating Rockklassiker-logos, building their brand-identity and creating visuals for all media-platforms. Bi-monthly we develop new branding- and commercial activities for Rockklassiker on web, SoMe, SMS, print, outdoor etc.

// SVENSK POP – LOGO IDENTITY

CLIENT // Svensk Pop is part of the largest commercial radio-network in Sweden called BAUER Media
PROJECT // Launch of a new digital radio channel in Sweden. Svensk Pop is part of a digital station lineup “ BAUER Plus”. We helped giving birth with a new logo and full brand identity.

// SVENSK POP – LOGO IDENTITY

CLIENT // Svensk Pop is part of the largest commercial radio-network in Sweden called BAUER Media
PROJECT // Launch of a new digital radio channel in Sweden. Svensk Pop is part of a digital station lineup “ BAUER Plus”. We helped giving birth with a new logo and full brand identity.

// KUGLESPILLET – Product identity + webshop

CLIENT // Kuglespillet.com
PROJECT // Fun project because we knew about the origin of the Kuglespillet from a family at Møn. We helped with the name, the domain, the logo, the game-identity, the box-design, the webshop, the SoMe-setup etc.. Talk about full-service-fun on this one.

// KUGLESPILLET – Product identity + webshop

CLIENT // Kuglespillet.com
PROJECT // Fun project because we knew about the origin of the Kuglespillet from a family at Møn. We helped with the name, the domain, the logo, the game-identity, the box-design, the webshop, the SoMe-setup etc.. Talk about full-service-fun on this one.

// WILDTOPIA – RE:LOCATIONS

// WILDTOPIA – RE:LOCATIONS

// ASKOVFONDEN

// ASKOVFONDEN

// MALSTROM / CIRCULAR PLASTIC SYSTEMS

// MALSTROM / CIRCULAR PLASTIC SYSTEMS

// ACT IN PUBLIC

CLIENT // ACT IN PUBLIC
PROJECT // WE NEVER REALLY GROW UP, WE ONLY LEARN HOW TO ACT IN PUBLIC WE NEVER REALLY GROW OLD, WE JUST LEARN HOW TO ACT IN PUBLIC

Act in Public er et streetwear/fashion brand med dybe rødder i skateboarding.

AIP startede med inspiration fra Californien, hvor nogle af vores venner blandt de lidt ældre skatere introducerede egne brands og produktlinjer, typisk i kølvandet på en karriere som professionel skater.

Vi samlede en række personligheder og venner fra den danske skateboard-scene, for at lave et streetwear-brand der henvender sig til dem med kærlighed til skateboarding – og som nægter at blive gamle.

I 2020 lancerede vi mærket Act in Public, som et con-amore projekt, hvor vi producerer streetwear til alle, uanset alder. Vi står selv for design, produktion, kommunikation, marketing og teknisk udvikling og er fuldfinansieret af os selv.

Vi har fuldtidsjobs ved siden af Act in Public. Partnerne er Søren Aaby, tidligere professionel skateboarder i USA og ejer af addLemon.com, Peter van Thorn Brix/Jan Nielsen som designer, foto og identitet og til daglig ejere af loopassociates.com og Jacob Bøegh som teknisk Schweizerkniv fra estatemedia.dk og Lars Bernt som kom med idéen, tager sig af strategi/marketing og ejer af bernts.dk. I den lange opstart var også partnerne Kim René Carlsen, der skabte de første tøj-kollektioner og Tobias Plass der lavede film og tog fede billeder – se epiloque.dk

Her fortæller Søren Aaby lidt om idéen med AIP i en af de tidlige videoer:

Det kan nævnes at vores Drop 2, var et co-lab med Santa Cruz Skateboards i Californien, med skateboards og en mindre streetwear kollektion. Et stort endoserment, at lande en aftale med Santa Cruz Skateboards, men også en overraskelse, at trods flere opslag på deres Instagram profil med over 1 million følgere, så var den udenlandske efterspørgsel begrænset.
Aftalen kom i stand ved at besøge Santa Cruz i California, hvor Søren Aaby tidligere i 80’erne havde været tilknyttet som professionel og hvor en nær ven af projektet, Frank Messmann, bosiddende i Californien, bistod os i forretnings-processen. Det danske marked tog godt imod idéen og kollektionen blev tæt på udsolgt.

Casen her er inspiration til, hvor langt at man brand-mæssigt kan komme med stor passion, lille investering, en god idé og masser af knofedt. En erfaring, som vi gerne deler med andre i lignende situation.